Givaudan is a global leader in fragrances and beauty, as well as taste and well-being. The Givaudan Active Beauty sub-division designs cutting-edge cosmetic active ingredients and high-end specialties that enable people to look and feel good. Within this sub-division, I am a Consumer Market Insight Manager (CMI). My role is to identify consumer needs through various studies that I design and conduct. Consumer feedback is central to the innovation and development of our products. The ultimate goal is to help our clients create best-sellers for consumers using our innovative ingredients.
The main challenge was to verify the results of our clinical tests on ordinary, unbiased consumers and on a larger scale. The clinical trials showed a strong moisturizing effect felt within a few hours for a certain concentration of active ingredient in a shower gel format. In addition to seeking confirmation, we wanted to push the experiment further and put Igonogo's technology to the test by evaluating a second shower gel with a 3-times lower concentration to assess whether consumers still perceived moisturizing benefits.
We chose Igonogo because Givaudan wants to remain competitive and innovative in how it evaluates consumer expectations and its ingredients. Neurosciences are of great interest to us: Givaudan has been exploring and developing neuroscientific methods for many years. Igonogo's innovative technology met our challenge of going further for more precise and reliable results. What we liked about Igonogo is that it measures how reliable consumer perception is, which allows us to ensure that the moisturizing power of our active ingredient is indeed felt.
This is the first time I've seen a technology like Igonogo's, combining neurosciences, tracking various parameters, and being so easy to implement with consumers. What's more, the team is very agile and responsive in implementing actions that meet our expectations.
Communication with the various members of the Igonogo team is very smooth. Also, I need internal teams to understand the added value of the new approaches we propose, and you took the time to explain the technology to us so we could grasp it fully.
Igonogo truly helped us confirm that consumers can perceive the moisturizing power of our ingredient at different concentrations. Thus, we can be highly confident that end consumers will not be disappointed. They will purchase a product that truly delivers on its promise, which boosts their satisfaction, loyalty, and desire to repurchase the product. This allows us to be even more convincing to our clients, the beauty brands, by assuring them that our ingredient is effective.
We successfully brought together different teams around the project and unified our message. Thanks to the technology's scientific background, we are confident in our commercial pitch, with evidence to support the consumer-perceived efficacy of the ingredient.
Yes, we will come back to you. In particular, we are keen to try your unique technology that allows showing products in 3D to test the visual appeal of different ingredients.
I think I can say 10, given that we want to collaborate again and the results were very well received by our internal and external clients! The differentiating factor: it's the innovative technology that is easily integrable and adaptable into an online questionnaire. What's more, we can count on you, and you don't hesitate to travel if a client meeting is required.
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