Grenoble-based startup Igonogo has just closed a €350K funding round. This move is aimed at financing its commercial development.

In the complex world of purchasing behavior, a fascinating and mysterious force emerges: sensory perception. This exploration into the core of our brain reveals how our senses guide our choices. It shapes our preferences, impacts our emotions, and directs our decisions.

Bouba the little bear cub, Flounder the adorable fish, Timon and Pumbaa the inseparable duo… So many names, so many characters that shaped your childhood or that of those around you. But did you know that these naive and innocent figures manipulated you without your knowledge?

Indeed, by gathering a wealth of "data," marketing, R&D, design, and product teams can identify and define market opportunities, refine actions to be implemented, and monitor performance. In short, data enables companies to make informed strategic decisions. And there are two types, which are not necessarily used in the same way.

We can't stress this enough: truly understanding your customer is key to being able to offer them the service or product that best meets their expectations. Great, you happily think: all you have to do is ask for their opinion! Well, yes, partly. But let's not get ahead of ourselves, please.

Have you ever wondered why the more we are exposed to an object, the more familiar it generally tends to seem to us? This phenomenon is explained by our brain's remarkable ability to process information.

Admittedly, you've successfully designed, marketed, and produced your latest innovation, and that's a solid foundation. But offering a good product (or service) that meets a real customer need won't necessarily guarantee that they won't ultimately choose a competitor. Nope. Because beyond the practical use they might get from your product or service, your customer has a Holy Grail, a quest (sometimes conscious, sometimes not) that is essential to keep in mind to convince and retain them.

After a full year spent refining our concept and meticulously crafting an innovative solution for your studies, we're in the starting blocks, ready to unveil everything. And for that, what better opportunity than the Printemps des études, the unmissable Market Research event, which will take place on September 29th and 30th at the Palais des Congrès, Porte Maillot?

A true nightmare for any business, is commercial failure predictable and thus avoidable? What makes an innovation successful, and how can we ensure it achieves the expected success when commercialized?

All the boxes are checked for the study to be smoothly conducted, except for one detail: when a client tells you everything, you can be sure... they're not telling you everything. And no. That would be too simple.

Just as choosing the right filter for your selfie can make or break your Instagram post, choosing the right dataviz for your data can transform boring numbers into a memorable and impactful graphic adventure.

The news is in: Igonogo is one of the 20 startups selected for the SISTA x FDJ 2022 cohort. This 10-month program offers us a unique opportunity for acceleration and growth.

The igoteam is proud to announce its victory at the Food Hotel Tech 2023 Startup Awards. This prestigious award validates our commitment to innovation and our determination to change how businesses understand and meet their customers' needs.

Social norms influence our actions far more than we realize, even when taking online surveys. Behind every checked box lies a struggle between authenticity and the desire to please. Far from being a minor issue, this phenomenon significantly impacts the quality of data collected by companies.