10th Printemps des Etudes: Warning, spoilers inside.

For those of you who dreamed of understanding your customers' emotions and expectations with the precision of a fundamental research laboratory, but without invasive techniques and as simply as with a survey: we heard you. At Igonogo, we leveraged our expertise in cognitive sciences to develop an ergonomic, intuitive, and particularly reliable solution, as it takes into account consumers' unspoken cues and emotions (and that's new!). All to help you better understand them and make your brand more competitive. Because you're worth it.

And because the world is evolving, too. Health crisis, energy uncertainty, climate challenges, inflation… In a context where brands and businesses face numerous shifts in consumer behavior, increased vigilance regarding data collection, protection, and the relevance of its analysis is therefore crucial. In the era of big data and a transforming world, how can we connect with consumers, survey young people, or engage seniors? What solutions exist for ethically collecting data? What opportunities does the Metaverse offer brands? What tools are most relevant based on the objectives you've set? These are just some of the fascinating topics on the agenda for this 10^th edition of Printemps des Etudes, which will feature over 130 experts and 70 conferences. An opportunity for the entire profession to address upcoming challenges and industry developments, and to discover new available tools... including ours :)

As you'll have gathered: Igonogo is indeed a unique solution that combines behavioral sciences and artificial intelligence to probe the subconscious of user panels - and nooooo, it's not eyetracking... But we'll explain all that in more detail at our booth ;) Fully adaptable to your habits, the frequency of your studies, their degree of complexity, and the internal resources you have available, Igonogo offers you the possibility to be accompanied, or completely autonomous during your surveys. Up to you.