Leaders who truly transform their business have observed something precise.
Emotion is not a vague concept, nor a "nice to have". Emotion is data. A "must have" for any organization with the ambition to optimize its financial performance. It's data as determining as a sales figure. And when you learn to capture and read it, it predicts behaviors that behavioral data alone cannot reveal.
A customer who feels understood pays more. A team that truly believes in what they do delivers better work. An organization aligned with what it promises and what it lives creates trust. And trust directly impacts revenue.
Igo'Micro exists to give voice to those who understand that deciphering the emotions of their customers and employees aids decision-making. That measuring and transforming the emotions of their clients and teams is not empathy. It's strategy.
This podcast is for all leaders, all innovation, product, marketing, brand, communication, and HR directors. For everyone who wants to derisk their decisions.
Emotion is a strategic KPI
For 20 years, you've built your dashboard around one question: what data should we measure ? Customer journey, conversion rate, satisfaction, NPS, churn, engagement.
You're right to measure all of that. But you're measuring what people say and do. You're not measuring what they feel. And what they feel truly determines their behavior and decisions.
A customer who feels understood accepts a price increase and stays loyal. A team that truly believes in their mission delivers 3 times better work and wants to stay. A prospect who feels trust comes without looking at competitors.
Emotion is not an optional variable. It's a KPI. It impacts your revenue, your margins, your churn, your sales cycle. Igo'Micro reveals how leaders use it as a key strategic variable.
Those who speak about it have observed it in their organization
The leaders who speak on this podcast share a common observation: the emotion of their customers and employees has become a key strategic KPI in their organization.
Some have measured it. Others have felt it in their performance. All understood that ignoring what people really feel means depriving yourself of a critical source of information to run your business.
They changed their approach. They integrated emotion as indispensable complementary data. From that point on, everything changed. Innovation accelerated. Loyalty strengthened. Acquisition costs dropped. Churn fell. Margins improved.
What you'll hear
The leaders who come on Igo'Micro come to share how deciphering emotions changed the way they make decisions and run their business.
How does a team whose emotions are aligned create a coherence that customers detect immediately ? How does truly listening to what customers feel revolutionize innovation ? How do you transform this understanding of emotions into concrete financial indicators. NPS going up. Sales cycle accelerating. Acquisition costs dropping. Loyalty strengthening.
Talent is becoming selective. Customers are becoming critical. The organizations that survive are no longer those with the best data or the best technologies. They are those who measure emotions as a true strategic KPI.
In this context, the ability to decipher and measure emotions is no longer an advantage. It's a necessity.
Hosted by Candice, PhD in neuroscience and co-founder of Igonogo, the first episodes of Igo'Micro are available now : Apple Podcasts, Spotify, Deezer, YouTube. And on the Ausha platform.
The essentials
What is it ? A monthly podcast where French and international leaders share how deciphering customer and employee emotions changed their decisions and results.
Who is it for ? Leaders, marketing directors, innovation heads, transformation decision-makers, HR directors, scale-up leaders.
How does it work ? Unscripted conversations between Candice and leaders who have made this transformation. No theory. Just real-world experience.
Why listen ? Because emotion is data. And this data is a KPI that determines your revenue more than you think.
The first episodes are available now on your favourite streaming platform. Listen here.
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