Customer relations, artificial intelligence, innovation, management… What if the real driver of performance no longer lay solely in data, but in the ability to understand what people are going through? That is the central theme of Igo'Micro, the new podcast launched by Igonogo.
For a long time, businesses have based their decisions on increasingly precise metrics: customer journeys, conversion rates, satisfaction, employee engagement… Data has become a powerful tool for decision-making. Yet one factor is still too often underestimated: what customers, consumers and teams actually feel. Because behind every purchase, every commitment to a project or every relationship built on trust lie emotional mechanisms. Organisations that understand these mechanisms now have a real lever for innovation, building loyalty and achieving lasting differentiation.
A deep dive into the decisions that make a difference
It was from this conviction that Igo'Micro, Igonogo’s podcast hosted by Candice François, was born. In each episode, business leaders, experts and innovation managers share their insights from the front line. They discuss the choices they’ve had to make, the lessons learnt from their experiences, and how a better understanding of human behaviour informs their strategies. Without resorting to clichés or abstract theory, Igo’Micro highlights concrete real-world insights where innovation, technology, customer relations and management converge around a single ambition: to put people back at the heart of decision-making.
The first three episodes explore emotion from different angles
The first guests illustrate the diversity of approaches and demonstrate just how much this understanding can transform organisations. Cerfrance, emotional DNA: an HR criterion that impacts customer relations. Why do trust, active listening and the quality of relationships influence both the success of projects and customer loyalty so significantly? IBM: when emotion becomes a key differentiator for businesses. How can artificial intelligence harness new forms of data to design more relevant and creative experiences? IFF: capture emotions at the very heart of the customer experience.
When science meets the sensory experience : how emotions inspire innovation, anticipate trends and strengthen the bond between brands and their consumers. Understanding emotions to innovate more effectively As the discussions unfold, one thing becomes clear: emotions are not at odds with performance; they are often the starting point for it. They enable us to better understand expectations, enrich the customer experience, stimulate innovation and build more lasting relationships with both consumers and employees. An event aimed at executives, decision-makers and innovation leaders who are convinced that the best strategies always begin with a better understanding of human nature. The first episodes are available now on your favourite streaming platform. Listen here.
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