“You’ve managed to solve a Holy Grail.” Those were the words spoken by Stéphanie Perrin, Head of Global Strategic Insights at Groupe Rocher, during the award ceremony. This recognition carries particular significance because it perfectly captures the mission Igonogo has pursued since day one.
A Collective Achievement
The Adwanted Research Awards, organized by The Media Leader France, recognize each year the most innovative initiatives in market research, consumer insights and data-driven decision-making for brands. The jury, made up of 13 experts from leading brands, research agencies and academia, selects the projects that genuinely push the industry forward. At the 2026 edition, Igonogo’s collaboration with the Salomon teams received the Silver Award in the Product Insights & Innovation category.
A Goal We’ve Been Pursuing for Years
Bringing customer emotion into product decision-making at every stage of development, in a measurable and actionable way, has been at the heart of the Igonogo platform since day one. Salomon was the first company to place its trust in us, making it only natural to share this award with their teams.
This recognition also belongs to the entire IgoTeam, whose work transforms cutting-edge scientific research into practical tools that product and innovation teams can use every day.
Today, integrating customer emotion throughout the product development process is no longer out of reach. Any organization can now make better product decisions at scale, in just a matter of days.
.png)
%20(1).png)
.png)